Creative Strategy | Graphic Design | Brand Development

Creating intentional design that connects ideas and audiences.

Shape how people experience a brand—turn ideas into something clear, memorable, and meaningful. Thoughtful design goes beyond aesthetics; it brings clarity to complexity, builds trust through consistency, and gives ideas the presence they need to stand out in crowded spaces.

Lancaster, PA
Available for work
Profile Portrait
25+ yrs professional design experience
About

Hi, I’m Kim — a graphic designer focused on thoughtful visual storytelling and purposeful design across print, digital, and interactive spaces.

I am passionate about helping brands communicate clearly through cohesive visual identities, campaigns, and multi-platform creative work. I enjoy work that blends creativity with purpose—whether that’s shaping a brand’s identity, building out campaigns, or making sure everything feels cohesive across every touchpoint.

A big part of what I love is the process itself: refining ideas, solving visual problems, and collaborating to create work that feels intentional, effective, and shaped for real-world impact.

Designer at Play

Creative Design

Developing visual solutions across print, digital, and web platforms

Brand Strategy

Identity systems designed for recognition and growth.

Web Design

Focus on performance and accessibility standards across platforms

UI/UX

Understanding of best practices and user-centered design principles

“Good design is obvious. Great design is transparent.”

Skills

Eager to continue learning, refining my craft, and growing alongside an evolving creative industry.

Adobe Creative Suite

Expert

Figma

Advanced

Google Suite

Advanced

Canva

Expert

UX/UI

Pro

Accessibility

Strong

Toolbox

  • PHP, CSS, HTML
  • JavaScript
  • CMS, Bootstrap

Web work has included projects across a variety of PHP-based content management systems, with a recent focus on WordPress development and customization. Experience includes responsive website design, theme adaptation, and building flexible layouts tailored to different brands and content needs.

Portfolio

A selection of design pieces exploring branding, print, and digital experiences through an evolving creative process.

  • All Projects
  • Branding
  • Print Design
  • Web Design

Identity Collection

A collection of logo systems developed across a range of industries and clients.

Web Design

An educational foundation commissions an artistic redesign of its informational website to create a more visually expressive user experience.

Brand Identity

A growing church develops its first cohesive brand identity to better reflect its mission, community, and presence.

Brand Strategy

A regional powerhouse in music artist management rolls out a new look for the next decade... and beyond.

Event Promotion

A busy congregation promotes its Greek cultural events through print materials celebrating food, tradition, and hospitality.

Brand Identity

A popular garden center launches a sub-brand identity to better represent its professional landscaping services and products.

Web Design

A popular brewery refreshes its web presence to better reflect its brand, atmosphere, and growing audience.

Packaging Design

An agricultural company develops sustainable packaging systems across produce, retail, and shipping applications.

Brand Identity

A craftsman of quality Amish-made outdoor structures refreshes their identity to better reflect their workmanship and growing product offerings.

Event Promotion

A beach venue highlights its special nights through a series of promotional materials designed to capture the atmosphere and energy of each event.

Brand Identity

A Mexican dining experience is launched by the owners of a popular local American restaurant chain.

Print Collection

A collection of print materials and promotional pieces created across events, businesses, and brand campaign.

Contact

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Let's have a conversation

I’d love to connect, hear about your vision, and hopefully help support your creative and marketing efforts.

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How can I help?

Whether you need a brand identity, print materials, packaging, or a refreshed digital presence, I’m always interested in thoughtful creative projects and new collaborations.